5 Best Techniques for Offline Promotion of Your Website by
www.itsallaboutlinks.com
by Paras Shah
We get so caught up with internet marketing and "web building"
that most of us tend to forget the "olden days" of marketing;
offline marketing. Years ago, the web did not exist, yet, people
still made millions!
Why is it that all of a sudden most of us think that offline
marketing is not worth the investment? If anything, the lesser
the people that promote offline, the more the opportunity for
you to slide in.
Even if you are just promoting an affiliate website, offline
marketing can still be an incredibly profitable means to drive
traffic. However, as with all marketing, do it slowly, track
meticulously and learn as you go.
Here are 5 of the cheapest ways you can start getting your hands
into offline marketing:
1. Inexpensive Business Cards
There used to be a day when business cards were expensive, but
today, companies such as www.vistaprint.com are giving away
business cards for free!
You run into hundreds, if not thousands of people everyday just
during your normal daily tasks; restaurants, neighborhood,
grocery store, clubs, works, etc?
Simply have a business card on you and ready to go as you meet
someone and they ask what you do? Refer them to your new
start-up business and build their curiosity.
So what if this technique won't have you boasting thousands of
visitors in a month, over time you can build very targeted
visitors ? all while you also brand your company!
2. Press Releases
Everyone who knows me, knows that I am very big on publishing
articles and content and then distributing them online. I have
scored BIG traffic by doing this and so have those who learned
from me.
Well let's take the concept one step further and spread press
releases. Press releases and content are similar in nature, just
written differently. Press releases can spread like wild-fire
and if picked up by any form of media, you're set!
This strategy may take some time, but be patient. With great,
easy-to-use services like www.prweb.com, it's a shame to not use
this strategy!
3. Bumper Stickers!
Honestly, don't lie ? you know you've been intrigued by the
messages you see written on cars. You may have even called a few
of those companies.
When you're sitting a red light, there's nothing better to do
than to read the message on the car in front of you. A simple
bumper sticker with an enticing offer and web address can slowly
work charms.
More on those here: www.speedysigns.com
4. Speak your way to stardom
One of my latest strategies that has been getting me A LOT of
business is to make myself available as a speaker at local
events. I have been speaking at business events, schools,
colleges and anywhere else where someone wants me to speak.
By speaking publicly, I am quickly being recognized as an
expert. This strategy works so well that listeners don't even
wait to see my website, they buy on the spot!
5. Direct mail
I saved this strategy for last because it's not for everyone. If
you have some money and are willing to take a small risk, this
is the strategy for you. Remember, highest risk equals high
potential reward.
Sending direct mail (offline) to prospects still works as long
as it is done correctly. You need to research this topic more
and make sure you gather a targeted list of prospects.
The latest trend seems to be in sending postcards because they
are short, to the point and the least expensive to prepare and
send.
No matter what, if you decide to try this strategy, I highly
recommend researching in depth.
There you go, now there is absolutely no reason for you to only
market yourself and your business on the internet. I have only
revealed 5 of the many ways to market offline, there are still
many other techniques.
The main suggestion I want to give is that marketing offline
typically costs more money than online and that you should
always thoroughly research before you try (and make sure you can
stomach the potential risk).
